Jim "James" Humphrey CEO of Andersen Windows
This website is optimized for your name and is only their for you to find it in a Search Engine. As I do not want to be obtrusive I will pull the site down once you contact me.
Search Engine Optimization - Organic - Versus Pay Per Click Who Wins?
Search Engine Optmization, or Organic, does by a Mile.
Loco For Local Searching
The searching habits of consumers using the internet to find businesses is moving from a national search to a regionally or locally for businesses. This, I believe, can be attributed to the Yellow Pages and their years of conditioning consumers on how to search for businesses on the local level. To demonstrate this search "fiberglass pools San Angelo", which is in Texas, you will see a locally optimized site and a nationally optimized site which both were created and managed by me. When I started this strategy in July 2007 72% of internet searchers would hit on the nationally optimized site but now 67% hit on the regional site.
Currently this strategy is receiving 75% of the internet traffic from regionally optimized websites and is delivering 67% of the leads. By the years end it will see approximately 10 million page views from some 2.5 million visitors. Even during severe economic times for the pool industry it has produced over 11,000 leads a year since 2008.
Current statistics show that consumer are searching for businesses in a 10 to 20 mile range on the internet. This searching is growing exponentially because in 2009 there were 1 billion local searchs, this year there will be 1.5 billion local searchs, and it is predicted that 2011 will have 2.3 billion and 2012 3.45 billion.
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To put this in perspective 80% of searchers consult the internet before making a purchase.
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Just taking San Antonio as an example you can see the potential for a regionally optimized website, or sites, to cover the Keywords.
| Search Term | Monthly Searches |
| Replacement Windows San Antonio | 720 |
| Windows San Antonio | 3,600 |
| Total | 4,320 |
You can compare this to the two primary search terms, fiberglass pools and swimming pools San Antonio, fiberglass pool manufacturers are interested in only get searched 2880 searches each month. In other terms widows are searched 1.5 times more on the internet than for a fiberglass pool. For your market you can reasonbly expect 11,252,023 page views for a locally optimized strategy. To carry this further, by taking approximately 7,500 leads the locally optimized websites will develop for the pool industry, you can extrapolate that is would also produce 1.5 times more leads, or 11,250. I, however, beleive that you can expect many times more since there are some differences in the windows and Pool markets.
Page Views
From Alexa.com you receive, on average, .0001% of the daily internet traffic. The local strategy could increase that by at least 1.5 times or .0002% of the daily internet traffic.
Short Lived
I have had individuals say this type of strategy violates the rules of Search Engines. However I do not believe it does since I have been using it successfully for almost a decade and have yet to see one of my websites penalized because of it. When you locally optimize a website you are not trying to scam the large searches but are just advertising, like a billboard would, along travelled roadways searchers travel.
August 13, 2010
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